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AUTHOR

Sebastian Born is the owner of BornDesign GmbH and has been involved in web design, branding, and digital presence for many years. In his articles, he shares practical insights and experiences from his daily project work in the areas of design, technology, and digital visibility.

Knowledge & Insights

Inspiration for modern brands & digital presences.

In our blog, we share insights, experiences, and practical inspiration about web design, branding, SEO, and digital visibility. Clearly formulated, up-to-date thinking, and directly from our daily project work.

The Convergence of Online and Offline: A Digital Customer Journey for SMEs in Switzerland

The world seems to be spinning faster and faster – especially in the business environment. More and more is shifting

How to build a strong brand: The importance of brand building

Knowing how to build a brand may not be the first step in starting a business, but it is one

The 7 Deadly Sins of Website Usability

In the dazzling world of the World Wide Web, there are deadly sins for the User Experience (UX). They can