The Convergence of Online and Offline: A Digital Customer Journey for SMEs in Switzerland
The world seems to be spinning faster and faster – especially in the business environment. More and more is shifting to the internet. The digital customer journey has become a crucial factor for the success of companies – although many people still value direct personal advice and customer relationships. Especially for SMEs in Switzerland, it […]
How to build a strong brand: The importance of brand building
Knowing how to build a brand may not be the first step in starting a business, but it is one of the most important. However, this is less of a single step and more of a continuous sequence of steps. Brand building is about creating a strong and memorable brand that inspires credibility and loyalty. […]
The 7 Deadly Sins of Website Usability
In the dazzling world of the World Wide Web, there are deadly sins for the User Experience (UX). They can drive even the most patient internet user crazy and have a negative impact on customer satisfaction and the company’s image. The experience that your target audience has from the moment they click on your website […]
Business photography and the power of first impressions
Each of us knows how important good pictures are – for the job, but also for private life. When you apply for an apartment, a partner, or a pet in the relevant portals: the power of images is omnipresent. They convey a first impression, and there is no second chance for that. But this does […]
Social media marketing: The difference between B2B and B2C
One of the most important classification criteria for companies is still the difference in the target group: the division into B2B and B2C. The social media strategy is also based on this. At first glance, companies may appear to be present on the same channels, but a closer look reveals fascinating nuances and strategic approaches […]
What are backlinks and why are they important for SEO
The world of search engine optimization (SEO) is complex. Google ranking depends on many components. Backlinks, among other things, play a central role. These references from other websites to your own are far more than just digital links. They are the oil in the engine of your online visibility. But what makes good backlinks and […]
The importance of content marketing for Google ranking
It’s no secret that Google is the number one place to go when you want to find something on the internet. After all, Google is the most popular search engine in the world. If you want your business to be successful, you need to make sure it can be found when people search for it. […]
Marketing Automation: Efficiency at Every Turn
Marketing is an extensive field. Often used synonymously with advertising, it involves much more than simply blasting out advertising messages. Sales support, corporate communications, event organization – the tasks in marketing are extensive. Fortunately, marketing automation can help remove some tasks from employees’ to-do lists and shorten their workdays. There are many possibilities for this. […]
The Branding Constant: How Much Does a Logo Cost?
A logo is one of the first points of contact consumers have with your brand. You shouldn’t judge a book by its cover or a company by its logo, but an attractive emblem can make your brand very memorable for your customers. A good company logo sparks interest. It gives people a sense of what […]
Rebranding: When should companies revise their image?
We all need a fresh start from time to time. What we know as private individuals also applies to companies. Rebranding is a common measure used by companies, organizations, and even professional sports teams to increase their relevance and value. It’s about leaving well-trodden paths, setting up new ones, and sharpening the profile. A rebranding […]