{"id":4844,"date":"2025-12-18T17:23:07","date_gmt":"2025-12-18T15:23:07","guid":{"rendered":"https:\/\/borndesign.ch\/blog\/"},"modified":"2025-12-19T10:59:27","modified_gmt":"2025-12-19T08:59:27","slug":"blog","status":"publish","type":"page","link":"https:\/\/borndesign.ch\/en\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4844\" class=\"elementor elementor-4844 elementor-4633\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ed4b67 mob-banner e-flex e-con-boxed e-con e-parent\" data-id=\"4ed4b67\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9e50bed e-con-full e-flex e-con e-child\" data-id=\"9e50bed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e711846 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e711846\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Blog<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f94466 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4f94466\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Exciting articles about your digital presence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8b0a42 elementor-widget__width-inherit elementor-absolute elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"b8b0a42\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">BLOG<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9e23d6 faqs-section e-flex e-con-boxed e-con e-parent\" data-id=\"c9e23d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fcf172 elementor-widget elementor-widget-heading\" data-id=\"0fcf172\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Knowledge &amp; Insights<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7daafd6 elementor-widget elementor-widget-heading\" data-id=\"7daafd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inspiration for modern brands &amp; digital presences.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe6dd05 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fe6dd05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tIn our blog, we share insights, experiences, and practical inspiration about web design, branding, SEO, and digital visibility. 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*\/.elementor-5049 .elementor-element.elementor-element-fea573b a:hover {\n    border-color: var(--e-global-color-accent) !important;\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"5049\" class=\"elementor elementor-5049 elementor-4640 elementor-4640 e-loop-item e-loop-item-5117 post-5117 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-c42751b e-con-full e-flex e-con e-parent\" data-id=\"c42751b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-75a11aa e-con-full e-flex e-con e-child\" data-id=\"75a11aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51854fd elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"51854fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/borndesign.ch\/en\/the-convergence-of-online-and-offline-a-digital-customer-journey-for-smes-in-switzerland\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1008\" src=\"https:\/\/borndesign.ch\/wp-content\/uploads\/2025\/12\/digitale-customer-journey-borndesign-image.jpg\" class=\"attachment-full size-full wp-image-5090\" alt=\"\" srcset=\"https:\/\/borndesign.ch\/wp-content\/uploads\/2025\/12\/digitale-customer-journey-borndesign-image.jpg 1920w, https:\/\/borndesign.ch\/wp-content\/uploads\/2025\/12\/digitale-customer-journey-borndesign-image-300x158.jpg 300w, https:\/\/borndesign.ch\/wp-content\/uploads\/2025\/12\/digitale-customer-journey-borndesign-image-1024x538.jpg 1024w, https:\/\/borndesign.ch\/wp-content\/uploads\/2025\/12\/digitale-customer-journey-borndesign-image-768x403.jpg 768w, https:\/\/borndesign.ch\/wp-content\/uploads\/2025\/12\/digitale-customer-journey-borndesign-image-1536x806.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2f91fd elementor-absolute elementor-widget elementor-widget-post-info\" data-id=\"c2f91fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5771d44 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/borndesign.ch\/en\/category\/blog\/\" rel=\"tag\">Blog<\/a>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd92545 e-con-full e-flex e-con e-child\" data-id=\"bd92545\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87e9269 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"87e9269\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/borndesign.ch\/en\/the-convergence-of-online-and-offline-a-digital-customer-journey-for-smes-in-switzerland\/\">The Convergence of Online and Offline: A Digital Customer Journey for SMEs in Switzerland<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6732488 elementor-widget elementor-widget-post-info\" data-id=\"6732488\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-2638aa4 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/borndesign.ch\/en\/author\/sebastian-born\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"elementor-avatar\" src=\"https:\/\/secure.gravatar.com\/avatar\/d310c99bf9f5964eda43afb800d8ec65b9a1bad4b433aa5dde6395d5dac50e1e?s=96&amp;d=mm&amp;r=g\" alt=\"Picture of Sebastian Born\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tSebastian Born\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b86c547 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"b86c547\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\t<p>The world seems to be spinning faster and faster \u2013 especially in the business environment. More and more is shifting\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fea573b elementor-align-left elementor-widget elementor-widget-button\" data-id=\"fea573b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/borndesign.ch\/en\/the-convergence-of-online-and-offline-a-digital-customer-journey-for-smes-in-switzerland\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"5049\" class=\"elementor elementor-5049 elementor-4640 elementor-4640 e-loop-item e-loop-item-5109 post-5109 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-c42751b e-con-full e-flex e-con e-parent\" data-id=\"c42751b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-75a11aa e-con-full e-flex e-con e-child\" data-id=\"75a11aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51854fd elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"51854fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/borndesign.ch\/en\/how-to-build-a-strong-brand-the-importance-of-brand-building\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1008\" src=\"https:\/\/borndesign.ch\/wp-content\/uploads\/2025\/12\/brandbuilding-borndesign-image.jpg\" class=\"attachment-full size-full wp-image-5110\" alt=\"\" srcset=\"https:\/\/borndesign.ch\/wp-content\/uploads\/2025\/12\/brandbuilding-borndesign-image.jpg 1920w, https:\/\/borndesign.ch\/wp-content\/uploads\/2025\/12\/brandbuilding-borndesign-image-300x158.jpg 300w, https:\/\/borndesign.ch\/wp-content\/uploads\/2025\/12\/brandbuilding-borndesign-image-1024x538.jpg 1024w, https:\/\/borndesign.ch\/wp-content\/uploads\/2025\/12\/brandbuilding-borndesign-image-768x403.jpg 768w, https:\/\/borndesign.ch\/wp-content\/uploads\/2025\/12\/brandbuilding-borndesign-image-1536x806.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2f91fd elementor-absolute elementor-widget elementor-widget-post-info\" data-id=\"c2f91fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5771d44 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/borndesign.ch\/en\/category\/blog\/\" rel=\"tag\">Blog<\/a>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd92545 e-con-full e-flex e-con e-child\" data-id=\"bd92545\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87e9269 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"87e9269\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/borndesign.ch\/en\/how-to-build-a-strong-brand-the-importance-of-brand-building\/\">How to build a strong brand: The importance of brand building<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6732488 elementor-widget elementor-widget-post-info\" data-id=\"6732488\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-2638aa4 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/borndesign.ch\/en\/author\/sebastian-born\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"elementor-avatar\" src=\"https:\/\/secure.gravatar.com\/avatar\/d310c99bf9f5964eda43afb800d8ec65b9a1bad4b433aa5dde6395d5dac50e1e?s=96&amp;d=mm&amp;r=g\" alt=\"Picture of Sebastian Born\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tSebastian Born\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b86c547 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"b86c547\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\t<p>Knowing how to build a brand may not be the first step in starting a business, but it is one\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fea573b elementor-align-left elementor-widget elementor-widget-button\" data-id=\"fea573b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/borndesign.ch\/en\/how-to-build-a-strong-brand-the-importance-of-brand-building\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"5049\" class=\"elementor elementor-5049 elementor-4640 elementor-4640 e-loop-item e-loop-item-5131 post-5131 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-c42751b e-con-full e-flex e-con e-parent\" data-id=\"c42751b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-75a11aa e-con-full e-flex e-con e-child\" data-id=\"75a11aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51854fd elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"51854fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/borndesign.ch\/en\/the-7-deadly-sins-of-website-usability\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1008\" src=\"https:\/\/borndesign.ch\/wp-content\/uploads\/2025\/12\/website-usability-borndesign-image.jpg\" class=\"attachment-full size-full wp-image-5132\" alt=\"\" srcset=\"https:\/\/borndesign.ch\/wp-content\/uploads\/2025\/12\/website-usability-borndesign-image.jpg 1920w, https:\/\/borndesign.ch\/wp-content\/uploads\/2025\/12\/website-usability-borndesign-image-300x158.jpg 300w, https:\/\/borndesign.ch\/wp-content\/uploads\/2025\/12\/website-usability-borndesign-image-1024x538.jpg 1024w, https:\/\/borndesign.ch\/wp-content\/uploads\/2025\/12\/website-usability-borndesign-image-768x403.jpg 768w, https:\/\/borndesign.ch\/wp-content\/uploads\/2025\/12\/website-usability-borndesign-image-1536x806.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2f91fd elementor-absolute elementor-widget elementor-widget-post-info\" data-id=\"c2f91fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5771d44 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/borndesign.ch\/en\/category\/blog\/\" rel=\"tag\">Blog<\/a>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd92545 e-con-full e-flex e-con e-child\" data-id=\"bd92545\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87e9269 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"87e9269\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/borndesign.ch\/en\/the-7-deadly-sins-of-website-usability\/\">The 7 Deadly Sins of Website Usability<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6732488 elementor-widget elementor-widget-post-info\" data-id=\"6732488\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-2638aa4 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/borndesign.ch\/en\/author\/sebastian-born\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"elementor-avatar\" src=\"https:\/\/secure.gravatar.com\/avatar\/d310c99bf9f5964eda43afb800d8ec65b9a1bad4b433aa5dde6395d5dac50e1e?s=96&amp;d=mm&amp;r=g\" alt=\"Picture of Sebastian Born\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tSebastian Born\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b86c547 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"b86c547\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\t<p>In the dazzling world of the World Wide Web, there are deadly sins for the User Experience (UX). They can\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fea573b elementor-align-left elementor-widget elementor-widget-button\" data-id=\"fea573b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/borndesign.ch\/en\/the-7-deadly-sins-of-website-usability\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"5049\" class=\"elementor elementor-5049 elementor-4640 elementor-4640 e-loop-item e-loop-item-5101 post-5101 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-c42751b e-con-full e-flex e-con e-parent\" data-id=\"c42751b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-75a11aa e-con-full e-flex e-con e-child\" data-id=\"75a11aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51854fd elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"51854fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/borndesign.ch\/en\/business-photography-and-the-power-of-first-impressions\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1008\" src=\"https:\/\/borndesign.ch\/wp-content\/uploads\/2025\/12\/business-fotografie-borndesign-image.jpg\" class=\"attachment-full size-full wp-image-5102\" alt=\"\" srcset=\"https:\/\/borndesign.ch\/wp-content\/uploads\/2025\/12\/business-fotografie-borndesign-image.jpg 1920w, https:\/\/borndesign.ch\/wp-content\/uploads\/2025\/12\/business-fotografie-borndesign-image-300x158.jpg 300w, https:\/\/borndesign.ch\/wp-content\/uploads\/2025\/12\/business-fotografie-borndesign-image-1024x538.jpg 1024w, https:\/\/borndesign.ch\/wp-content\/uploads\/2025\/12\/business-fotografie-borndesign-image-768x403.jpg 768w, https:\/\/borndesign.ch\/wp-content\/uploads\/2025\/12\/business-fotografie-borndesign-image-1536x806.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2f91fd elementor-absolute elementor-widget elementor-widget-post-info\" data-id=\"c2f91fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5771d44 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/borndesign.ch\/en\/category\/blog\/\" rel=\"tag\">Blog<\/a>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd92545 e-con-full e-flex e-con e-child\" data-id=\"bd92545\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87e9269 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"87e9269\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/borndesign.ch\/en\/business-photography-and-the-power-of-first-impressions\/\">Business photography and the power of first impressions<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6732488 elementor-widget elementor-widget-post-info\" data-id=\"6732488\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-2638aa4 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/borndesign.ch\/en\/author\/sebastian-born\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"elementor-avatar\" src=\"https:\/\/secure.gravatar.com\/avatar\/d310c99bf9f5964eda43afb800d8ec65b9a1bad4b433aa5dde6395d5dac50e1e?s=96&amp;d=mm&amp;r=g\" alt=\"Picture of Sebastian Born\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tSebastian Born\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b86c547 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"b86c547\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\t<p>Each of us knows how important good pictures are \u2013 for the job, but also for private life. When you\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fea573b elementor-align-left elementor-widget elementor-widget-button\" data-id=\"fea573b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/borndesign.ch\/en\/business-photography-and-the-power-of-first-impressions\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"5049\" class=\"elementor elementor-5049 elementor-4640 elementor-4640 e-loop-item e-loop-item-5124 post-5124 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-c42751b e-con-full e-flex e-con e-parent\" data-id=\"c42751b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-75a11aa e-con-full e-flex e-con e-child\" data-id=\"75a11aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51854fd elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"51854fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/borndesign.ch\/en\/social-media-marketing-the-difference-between-b2b-and-b2c\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1008\" src=\"https:\/\/borndesign.ch\/wp-content\/uploads\/2025\/12\/b2b-b2c-borndesign-image.jpg\" class=\"attachment-full size-full wp-image-5125\" alt=\"\" srcset=\"https:\/\/borndesign.ch\/wp-content\/uploads\/2025\/12\/b2b-b2c-borndesign-image.jpg 1920w, https:\/\/borndesign.ch\/wp-content\/uploads\/2025\/12\/b2b-b2c-borndesign-image-300x158.jpg 300w, https:\/\/borndesign.ch\/wp-content\/uploads\/2025\/12\/b2b-b2c-borndesign-image-1024x538.jpg 1024w, https:\/\/borndesign.ch\/wp-content\/uploads\/2025\/12\/b2b-b2c-borndesign-image-768x403.jpg 768w, https:\/\/borndesign.ch\/wp-content\/uploads\/2025\/12\/b2b-b2c-borndesign-image-1536x806.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2f91fd elementor-absolute elementor-widget elementor-widget-post-info\" data-id=\"c2f91fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5771d44 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/borndesign.ch\/en\/category\/blog\/\" rel=\"tag\">Blog<\/a>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd92545 e-con-full e-flex e-con e-child\" data-id=\"bd92545\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87e9269 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"87e9269\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/borndesign.ch\/en\/social-media-marketing-the-difference-between-b2b-and-b2c\/\">Social media marketing: The difference between B2B and B2C<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6732488 elementor-widget elementor-widget-post-info\" data-id=\"6732488\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-2638aa4 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/borndesign.ch\/en\/author\/sebastian-born\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"elementor-avatar\" src=\"https:\/\/secure.gravatar.com\/avatar\/d310c99bf9f5964eda43afb800d8ec65b9a1bad4b433aa5dde6395d5dac50e1e?s=96&amp;d=mm&amp;r=g\" alt=\"Picture of Sebastian Born\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tSebastian Born\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b86c547 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"b86c547\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\t<p>One of the most important classification criteria for companies is still the difference in the target group: the division into\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fea573b elementor-align-left elementor-widget elementor-widget-button\" data-id=\"fea573b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/borndesign.ch\/en\/social-media-marketing-the-difference-between-b2b-and-b2c\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"5049\" class=\"elementor elementor-5049 elementor-4640 elementor-4640 e-loop-item e-loop-item-5105 post-5105 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-c42751b e-con-full e-flex e-con e-parent\" data-id=\"c42751b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-75a11aa e-con-full e-flex e-con e-child\" data-id=\"75a11aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51854fd elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"51854fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/borndesign.ch\/en\/what-are-backlinks-and-why-are-they-important-for-seo\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1008\" src=\"https:\/\/borndesign.ch\/wp-content\/uploads\/2025\/12\/backlinks-borndesign-image.jpg\" class=\"attachment-full size-full wp-image-5106\" alt=\"\" srcset=\"https:\/\/borndesign.ch\/wp-content\/uploads\/2025\/12\/backlinks-borndesign-image.jpg 1920w, https:\/\/borndesign.ch\/wp-content\/uploads\/2025\/12\/backlinks-borndesign-image-300x158.jpg 300w, https:\/\/borndesign.ch\/wp-content\/uploads\/2025\/12\/backlinks-borndesign-image-1024x538.jpg 1024w, https:\/\/borndesign.ch\/wp-content\/uploads\/2025\/12\/backlinks-borndesign-image-768x403.jpg 768w, https:\/\/borndesign.ch\/wp-content\/uploads\/2025\/12\/backlinks-borndesign-image-1536x806.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2f91fd elementor-absolute elementor-widget elementor-widget-post-info\" data-id=\"c2f91fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5771d44 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/borndesign.ch\/en\/category\/blog\/\" rel=\"tag\">Blog<\/a>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd92545 e-con-full e-flex e-con e-child\" data-id=\"bd92545\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87e9269 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"87e9269\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/borndesign.ch\/en\/what-are-backlinks-and-why-are-they-important-for-seo\/\">What are backlinks and why are they important for SEO<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6732488 elementor-widget elementor-widget-post-info\" data-id=\"6732488\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-2638aa4 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/borndesign.ch\/en\/author\/sebastian-born\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"elementor-avatar\" src=\"https:\/\/secure.gravatar.com\/avatar\/d310c99bf9f5964eda43afb800d8ec65b9a1bad4b433aa5dde6395d5dac50e1e?s=96&amp;d=mm&amp;r=g\" alt=\"Picture of Sebastian Born\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tSebastian Born\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b86c547 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"b86c547\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\t<p>The world of search engine optimization (SEO) is complex. Google ranking depends on many components. Backlinks, among other things, play\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fea573b elementor-align-left elementor-widget elementor-widget-button\" data-id=\"fea573b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/borndesign.ch\/en\/what-are-backlinks-and-why-are-they-important-for-seo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"2\" data-next-page=\"https:\/\/borndesign.ch\/en\/?e-page-bac9445=2\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Pagination\">\n\t\t\t<span class=\"page-numbers prev\">Prev<\/span>\n<span aria-current=\"page\" class=\"page-numbers current\"><span class=\"elementor-screen-only\">Page<\/span>1<\/span>\n<a class=\"page-numbers\" href=\"https:\/\/borndesign.ch\/en\/wp-json\/wp\/v2\/pages\/4844\/?e-page-bac9445=2\"><span class=\"elementor-screen-only\">Page<\/span>2<\/a>\n<a class=\"page-numbers next\" href=\"https:\/\/borndesign.ch\/en\/?e-page-bac9445=2\">Next<\/a>\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4075d9b footer-top e-flex e-con-boxed e-con e-parent\" data-id=\"4075d9b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-afa9336 e-con-full e-flex e-con e-child\" data-id=\"afa9336\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab2cc81 elementor-widget elementor-widget-heading\" data-id=\"ab2cc81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Free consultation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-542fd97 elementor-widget elementor-widget-text-editor\" data-id=\"542fd97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Are you looking for a web agency in Switzerland that thinks clearly and implements creatively?<\/p><p>Then we should get to know each other.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fa6cfc elementor-widget elementor-widget-button\" data-id=\"1fa6cfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calendly.com\/borndesign\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Arrange an appointment now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5753463 e-con-full e-flex e-con e-child\" data-id=\"5753463\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-221f74d elementor-widget elementor-widget-image\" data-id=\"221f74d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"540\" src=\"https:\/\/borndesign.ch\/wp-content\/uploads\/2025\/12\/sebastian-born-profile-image.webp\" class=\"attachment-full size-full wp-image-4846\" alt=\"Sebastian Born Profile\" srcset=\"https:\/\/borndesign.ch\/wp-content\/uploads\/2025\/12\/sebastian-born-profile-image.webp 540w, https:\/\/borndesign.ch\/wp-content\/uploads\/2025\/12\/sebastian-born-profile-image-300x300.webp 300w, https:\/\/borndesign.ch\/wp-content\/uploads\/2025\/12\/sebastian-born-profile-image-150x150.webp 150w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42a69a6 e-con-full e-flex e-con e-child\" data-id=\"42a69a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2213b4 elementor-widget elementor-widget-text-editor\" data-id=\"c2213b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Hello, I&#8217;m Sebastian<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64bb67c elementor-widget elementor-widget-text-editor\" data-id=\"64bb67c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Do you have a question or would you like to discuss your project directly?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bda765 elementor-widget elementor-widget-text-editor\" data-id=\"8bda765\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Feel free to write me on WhatsApp<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-141917f elementor-align-left elementor-widget elementor-widget-button\" data-id=\"141917f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/wa.me\/+41791267050\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"25\" viewBox=\"0 0 25 25\" fill=\"none\"><g><path d=\"M0.529372 12.3501C0.52879 14.4506 1.07763 16.5016 2.12123 18.3094L0.429565 24.4859L6.7505 22.8285C8.49879 23.7803 10.4576 24.279 12.4482 24.2791H12.4534C19.0246 24.2791 24.3738 18.9319 24.3766 12.3595C24.3778 9.17476 23.1387 6.17999 20.8873 3.92689C18.6364 1.67398 15.6426 0.432606 12.4529 0.431152C5.88092 0.431152 0.532182 5.77805 0.529469 12.3501\" fill=\"#60d669\"><\/path><path d=\"M0.103682 12.3465C0.103004 14.5226 0.671512 16.6469 1.75233 18.5194L0 24.9173L6.54758 23.2006C8.35165 24.1842 10.3828 24.7028 12.4497 24.7036H12.455C19.262 24.7036 24.8033 19.1641 24.8062 12.3564C24.8074 9.05717 23.5236 5.95475 21.1919 3.62093C18.8598 1.2874 15.759 0.00135659 12.455 0C5.6469 0 0.106395 5.53876 0.103682 12.3465ZM4.003 18.1969L3.75853 17.8088C2.73081 16.1747 2.18837 14.2863 2.18915 12.3473C2.19128 6.68886 6.79632 2.08527 12.4589 2.08527C15.2012 2.08643 17.7783 3.15543 19.7167 5.09496C21.6549 7.03469 22.7215 9.61318 22.7208 12.3556C22.7183 18.0141 18.1132 22.6182 12.455 22.6182H12.451C10.6086 22.6172 8.80174 22.1225 7.22597 21.1875L6.85097 20.9651L2.9655 21.9838L4.003 18.1969Z\" fill=\"#FFFFFF\"><\/path><path d=\"M9.36803 7.18495C9.13683 6.67109 8.89351 6.66072 8.67365 6.65171C8.49361 6.64396 8.2878 6.64454 8.08218 6.64454C7.87636 6.64454 7.54196 6.72196 7.25931 7.03059C6.97636 7.3395 6.17908 8.08601 6.17908 9.60433C6.17908 11.1226 7.28499 12.5901 7.43915 12.7962C7.59352 13.0019 9.57413 16.2174 12.711 17.4544C15.3179 18.4824 15.8485 18.278 16.4143 18.2264C16.9801 18.1751 18.2402 17.4801 18.4973 16.7595C18.7546 16.0389 18.7546 15.4213 18.6774 15.2922C18.6003 15.1636 18.3945 15.0864 18.0859 14.9321C17.7772 14.7779 16.2599 14.0312 15.977 13.9282C15.6941 13.8253 15.4884 13.7739 15.2826 14.0829C15.0768 14.3914 14.4858 15.0864 14.3056 15.2922C14.1257 15.4985 13.9455 15.5242 13.637 15.3698C13.3282 15.215 12.3343 14.8895 11.1551 13.8382C10.2377 13.0202 9.61832 12.01 9.43828 11.701C9.25824 11.3925 9.419 11.2253 9.57375 11.0715C9.71241 10.9332 9.88247 10.7111 10.0369 10.531C10.1908 10.3507 10.2422 10.2222 10.3451 10.0163C10.4481 9.81034 10.3965 9.6301 10.3195 9.47574C10.2422 9.32138 9.64245 7.79512 9.36803 7.18495Z\" fill=\"white\"><\/path><\/g><defs><linearGradient id=\"paint0_linear_1256_2997\" x1=\"1197.78\" y1=\"2405.91\" x2=\"1197.78\" y2=\"0.431152\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#1FAF38\"><\/stop><stop offset=\"1\" stop-color=\"#60D669\"><\/stop><\/linearGradient><linearGradient id=\"paint1_linear_1256_2997\" x1=\"1240.31\" y1=\"2491.73\" x2=\"1240.31\" y2=\"0\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#F9F9F9\"><\/stop><stop offset=\"1\" stop-color=\"white\"><\/stop><\/linearGradient><clipPath id=\"clip0_1256_2997\"><rect width=\"24.8062\" height=\"25\" fill=\"white\"><\/rect><\/clipPath><\/defs><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">WhatsApp<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e22456f elementor-widget__width-inherit elementor-absolute elementor-widget elementor-widget-heading\" data-id=\"e22456f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">CREATIVE AGENCY<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Blog Exciting articles about your digital presence. BLOG Knowledge &amp; Insights Inspiration for modern brands &amp; digital presences. In our blog, we share insights, experiences, and practical inspiration about web design, branding, SEO, and digital visibility. Clearly formulated, up-to-date thinking, and directly from our daily project work. Free consultation Are you looking for a web [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4844","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blog - BornDesign<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog - BornDesign\" \/>\n<meta property=\"og:description\" content=\"Blog Exciting articles about your digital presence. BLOG Knowledge &amp; Insights Inspiration for modern brands &amp; digital presences. In our blog, we share insights, experiences, and practical inspiration about web design, branding, SEO, and digital visibility. Clearly formulated, up-to-date thinking, and directly from our daily project work. 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