Questions & Answers

Here you will find answers to frequently asked questions.

FAQS

Our websites typically start from CHF 3,000, depending on the scope, design, and desired features.

The price includes a custom web design, technical implementation with WordPress, a responsive layout for all devices, and a personal introduction so you can manage your content yourself later.

Since every website has different requirements, we create a transparent proposal tailored to your project after a brief initial consultation.

A typical project takes 4–6 weeks, including initial consultation, concept, design, feedback rounds, testing, and go-live. This ensures high-quality implementation without surprises.

Yes! We use WordPress so you can edit texts, images, and content yourself at any time—without any technical knowledge. We introduce you to your system in a personal workshop so you can get started confidently.

We don’t deliver standard websites. Every website is individually planned and implemented, with a focus on UX, performance, and target audience engagement. We support you as a partner from concept to go-live.

Yes. All websites are responsive and function optimally on desktop, tablet, and smartphone. We test on all devices to ensure maximum user-friendliness and better Google rankings.

Yes. We develop multilingual websites with clear structure, SEO-friendly implementation, and easy maintenance, ideal for international or multilingual target audiences.

Yes. Our maintenance packages include updates, backups, security checks, and optional monthly SEO and GEO support. This keeps your website secure, performant, and up to date.

  1. Initial consultation & advisory: Discuss goals, content, and requirements
  2. Concept & content: Plan page structure, texts, images, and visual language
  3. Design & development: Implement modern design in WordPress, responsive, fast, and SEO-optimized
  4. Go-live & support: Publication, fine-tuning, and optional ongoing support

Yes. We seamlessly integrate your branding into the web design—colors, typography, logos, and tone—for a consistent brand presence online.

Absolutely. We are available for technical support, adjustments, or training so you can work independently in the long term.

We develop comprehensive brand identities for companies in Switzerland—from brand strategy and logo design to corporate design, visual guidelines, and professional photo shoots. Each project is individually tailored to your business. We have successfully supported startups, SMEs, associations, and established brands—all with the goal of creating a distinctive presence.

Our process is divided into four steps:

  1. Analysis & Positioning: Together, we define your brand’s values and desired perception.
  2. Logo Development: We create 3–5 logo design concepts for you to choose from and refine your favorite until you are 100% satisfied.
  3. Creation of comprehensive brand guidelines that define logo dimensions, color palette, typography, and additional branding elements
  4. Application & Implementation: Integration of the branding across all channels—from website and business cards to social media.
    This creates a well-conceived, cohesive brand presence that makes an impact.

Our logo package starts at CHF 1,900. This includes concept development, multiple drafts, feedback rounds, final files, and a compact brand manual. You receive not just a logo, but a complete brand identity that works long-term.

A complete branding project typically takes 2–3 weeks, depending on scope. For larger projects or rebrandings, it can take up to 5 weeks. We always plan realistically to ensure quality and attention to detail.

Yes – we assist with both subtle modernizations and complete rebrandings. We ensure that your brand’s recognition is preserved, while its presence appears contemporary, fresh, and consistent.

Absolutely. Your branding is seamlessly integrated into web design, print materials, social media, and all marketing channels. This ensures your presence remains consistent and professional – everywhere your brand is visible.

We don’t develop logos—we develop brand identities. Our standard: bold, well-thought-out designs that make your values visible and create recognition. With us, you get a result that convinces strategically, aesthetically, and practically.

A rebranding is worthwhile when your brand has grown, the target audience has changed, or the presence needs to be modernized. We analyze the need together and design targeted improvements that have a visible impact.

A brand manual ensures that your presence remains consistent—whether online, in print, or on social media. This keeps your brand strong, recognizable, and professional in every application.

We involve key individuals from your company, gather feedback, and ensure that your brand is understood and embraced internally. This creates branding that works not only externally but also internally.

Our online shops start from CHF 4,500. Individual WooCommerce solutions typically range between CHF 6,000 and CHF 10,000. The price includes custom shop design, technical implementation, responsive layout, and an introduction to managing your shop.

We rely on WordPress & WooCommerce – flexible, scalable, and easy to maintain yourself. This makes your shop suitable for both small stores and complex systems with variants, filters, and interfaces.

Yes. You can adjust products, prices, stock levels, and content yourself at any time – without technical prior knowledge. We will show you how everything works in a personal introduction.

All common payment methods are possible: credit card, TWINT, PayPal, prepayment, and many more. Together, we select the appropriate options for your target group and ensure that everything is implemented in a legally secure manner.

Yes. We provide a FADP-compliant privacy policy for Switzerland and support you with cookie notices, legally compliant payment information, and all basic requirements. If your shop also addresses EU customers, the solution can additionally be designed to be GDPR-compliant. This ensures your online shop is secure and legally compliant from the start.

Yes. We handle maintenance, security updates, performance checks, ongoing SEO support, and shop extensions. This ensures your shop always remains up-to-date, secure, and successful.

  1. Consulting & Strategy: We clarify goals, functions, and target groups.
  2. Design & UX: Individual shop design, mobile optimization, and user experience.
  3. Technical Implementation: WordPress & WooCommerce including interfaces and functions.
  4. Go-Live & Support: Launch, fine-tuning, and optional ongoing support.

Yes. We seamlessly integrate colors, logos, and typography so that your online shop matches your brand and appears consistent across all channels.

Absolutely. WooCommerce is flexible and modular, allowing you to add products, variants, filters, or interfaces at any time as your shop grows.

An online shop from BornDesign is user-friendly, mobile-optimized, technically stable, and SEO-friendly. The goal is for visitors to become customers and for your shop to grow successfully in the long term.

SEO is a long-term strategy. Initial improvements can be visible after just a few weeks, while significant ranking and traffic increases usually occur within 3 to 6 months. Sustainable SEO work ensures that your visibility continues to grow steadily.

Our ongoing SEO support starts at CHF 550.– per month. The exact scope depends on competition, objectives, and website size/number of keywords. You receive an individual strategy, regular optimisations, and transparent reporting.

A successful SEO strategy covers several areas: technical optimisation of the website, structured content, keyword strategy, on-page optimisation, and building authority online. The goal is a sustainable increase in your visibility on Google.

Yes, in most cases. Search engines are constantly evolving, and your competitors are also optimising their websites. With ongoing SEO support, your website stays up to date, visible, and competitive.

Yes. We analyse existing websites in terms of technology, structure, content, and rankings, and develop a targeted optimisation strategy based on this. This can make an existing website significantly more visible.

With a professional SEO strategy, you improve your Google rankings, visibility, and the quality of your visitors in the long term. The goal is not only more traffic, but more relevant visitors who become customers.

GEO stands for Generative Engine Optimization and refers to optimizing content for AI-based search systems such as Google AI Overviews, ChatGPT, or voice search. The goal is for your content to appear in AI-generated answers.

GEO stands for Generative Engine Optimization and refers to optimizing content for AI-based search systems such as Google AI Overviews, ChatGPT, or voice search. The goal is for your content to appear in AI-generated answers.

With GEO, content is structured so that AI systems can understand it better and use it as a trustworthy source. This includes clear topic structures, entities, high-quality content, and a solid technical foundation.

Monthly SEO support starts from CHF 550 and is individually tailored to the objective and competition.

As with SEO, GEO also takes time. Initial effects may be visible after a few weeks, while a stronger presence in AI answers typically builds over several months.

Yes. AI search systems are evolving rapidly. With ongoing monitoring and regular adjustments, we ensure that your content continues to appear in generative search results.

Google Ads can show results very quickly. Shortly after the campaign launch, ads can appear in search results and generate initial clicks or inquiries. Peak performance is usually achieved after a few weeks, once campaigns have been continuously optimized.

You determine the advertising budget yourself. We advise you on budget planning to ensure your funds are used as efficiently as possible.

Yes. We handle the entire process—from keyword analysis and campaign setup to ongoing optimization. This includes ad copy, campaign structure, conversion tracking, and regular performance evaluations.

Google Ads is particularly suitable for companies looking to acquire new customers in a targeted manner or achieve more visibility in the short term. Campaigns are especially effective for local service providers, online shops, new offers, or highly competitive markets.

Yes. We regularly analyze keywords, ads, bids, and landing pages to continuously improve campaign performance. The goal is to achieve more qualified clicks and inquiries while using the budget as efficiently as possible.

Success is measured using various key performance indicators (KPIs), such as clicks, conversions, cost per inquiry, and return on investment (ROI). You will receive transparent evaluations so that you can see how your campaigns are developing at any time.

Our WordPress support includes all essential measures to ensure your website remains secure and stable in the long term. This includes regular updates for WordPress, themes and plugins, automatic backups, security checks, and ongoing website monitoring.

Without maintenance, outdated plugins or software can quickly lead to security vulnerabilities, errors, or slow loading times. With regular maintenance, your website remains stable, secure, and technically up to date.

Thanks to our regular backups, we can restore your website quickly in an emergency. In addition, we analyse the cause, close any potential security gaps, and ensure your website runs stably and securely again.

Yes. You can add our WordPress support at any time—whether directly after the website project or later. We will first review your website and then set up the maintenance accordingly.

Yes. We offer various support packages—from the basic maintenance package with updates and backups to premium support with monitoring, performance optimisation, and ongoing SEO support.

Yes. As part of our support packages, we also assist you with adjustments, optimisations, or technical questions related to your WordPress website.

No. Our office is in Zug, but we support businesses across Switzerland. Many projects are implemented efficiently in a digital format, while consultations and workshops can also take place in person.

We work with startups, SMEs, associations, and established companies from a wide range of industries. We most frequently support service providers, local businesses, and brands that want to build or further develop their digital presence professionally.

Our projects follow a clear process: initial consultation → concept → design & implementation → go-live → ongoing support. We place great value on transparent communication, clear processes, and reliable collaboration.

We work with a well-coordinated network of designers, developers, photographers, and marketing specialists. This allows us to implement projects flexibly while drawing on a broad range of expertise.

We combine design, technology, and digital strategy into holistic solutions. Our goal is to develop brand presences that not only look good, but also work in the long term and deliver measurable results.

We focus on personal collaboration, clear processes, and well-thought-out strategies. Instead of standard solutions, we develop tailored concepts that fit your business and your goals precisely.